Jenever's production and popularity has ebbed and flowed over the last century following a tumultuous era of strict liquor laws and prohibition, both in Belgium and in the U.S. In fact, Belgian jenever was more popular than gin and vodka before the U.S. prohibition in 1919. When your great, great grandfather strolled to the corner pub to order a drink, his martini was most certainly made with jenever.

Unraveling the 500 year-old tale of Belgium jenever is an elusive mystery interwoven with fact and fiction. It is an ethereal odyssey filled with courage and despair, with perseverance and victory. Some believe the creation of jenever is owed to a reclusive Belgian alchemist who carefully infused rare botanicals in an effort to create healing remedies and possibly discover the "elixir of life."

While the truth may forever remain unknown, one fact is certain; eager travelers whispered rumors in search of this exquisite and enchanting Belgian liquor that would captivate their palettes. The rumors spread like wildfire, jenever's popularity grew, and ships began smuggling the exotic Belgian spirit into neighboring lands causing jenever's popularity to soar during the 16th and 17th centuries.

With a 66-year period of prohibition, jenever stopped flowing in to the U.S. In Belgium, where a distilling ban was enacted and grain was highly regulated, distilleries were melted down for metal and laws made it nearly impossible to produce jenever. Fortunately, a few courageous distillers persevered to master and hand down the process. Today, Jenever is the national liquor of Belgium and the Netherlands.

Traditional jenever, distilled from juniper berries and other botanicals, has a taste reminiscent of a gin-like whiskey with a slight barrel-aged tint. We take that traditional spirit and give it a modern makeover. We combine velvety sweet cream, perfectly ripe fruit, and authentic spices to achieve a spirit with a rich depth of flavor that is absolutely unlike anything else on the market today.

By reinventing a traditional spirit, Aanbieden has become a modern masterpiece. And absolute control is how we achieve uncompromising perfection. We find the precise balance of fresh fruit, spices, and sweet cream flavors with the perfect touch of alcohol. Our strict ingredient selection and a mastery of fruit infusion far beyond perfection are what makes Aanbieden achieve such a depth of flavor